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our roots

Tonic Alchemy Founder - Troy Edyvean

TONIC ALCHEMY was born out of a passion for health and wellbeing, a balanced lifestyle, a willingness to follow your heart and the relentless pursuit of quality.

Like many others in our modern times, Troy is a real life sea-changer.  After many years of working too hard in the corporate world, Troy felt a yearning to follow an inner nudge in a totally different direction to the trajectory he was already on –  armed with an unquenchable desire to attain his goal for overall wellbeing, a more meaningful way to earn a crust, and better work-life balance for himself and his young family, Troy made the decision to start his own business – TONIC ALCHEMY was born.

Troy had discovered during travels to Bali, Indonesia, the local health tonic ‘Jamu’. ‘The term ‘Jamu’ can be used broadly to refer to any kind of herbal medicine in Indonesia, but it also refers specifically to a cure-all tonic recipe passed down from generation to generation with two key ingredients; turmeric and ginger.   This tonic is revered by Indonesians of all ages for its power to heal ailments and enhance one’s beauty, strength or stamina. 

Having always been interested in health and nutrition, Troy began experimenting and working on his own ‘jamu’ recipe starting with the two key health ingredients from Mother Nature; turmeric & ginger.

Troy founded TONIC ALCHEMY in September 2017.  Like ‘jamu’ TONIC ALCHEMY is a #dailytonic.  It’s a daily herbal tonic that promotes health and wellbeing when taken on a regular basis as part of your everyday self-care regime.  As its name suggests, TONIC ALCHEMY, is a tonic when combined with the regular habit of self-care and maintenance and the quality of personal intention behind it, can bring about a seemingly magical process of transformation – creating something anew.

“I like the thought that, through setting up a combination of daily habits one can actually transform into a better version of oneself.”

-       Troy, Founder, TONIC ALCHEMY.